Social Media Influencers - Trustworthy and Credible
Influencer marketing is such an interesting, effective, and growing trend. I mainly follow Instagram influencers in the fitness or parenting niches, such as @laurajulaine or @johnnoel. My understanding is that brands reach out to the influencer based on their number of followers and engagement, and offer them a contract with deliverables, talking points, and often a code for earning commissions. The influencers have unique strategies based on their followers and personal brand, but their success hinges on their followers knowing, trusting, admiring, or respecting their opinion. Followers almost expect influencers to share links to clothing, products, and more. They send messages asking the influencer to link these things, and sometimes get disappointed when they aren’t able to share a link because the product is old or discontinued! It is shocking to me that we expect people to market to us, or follow based on their ability to provide links. In a scholarly article on ...